Brand Identity: Strovia

THE REQUEST 

In the crowded growing space of medical marijuana where there is still a stigma, companies are looking  for ways to show the legitimacy of marijuana in the medical field. Strovia, a brand entering this space,  approached Rev One for help to develop their brand.

They wanted their brand to look and feel like a  legitimate producer of cannabis-based products that help people with their ailments, and not a recreational drug company. Strovia wanted their identity to be  simple and clean, with a pharmaceutical feel.

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THE WORK 

Strovia had already developed a logo. We took that as our starting point and gave it a refresh. We rounded the edges and smoothed corners to present a friendlier feel. We adjusted spacing between letters so the word mark felt more even and balanced. We created a symbol that complemented the word mark by combining the letter S, representing the company name, and seamlessly joining it with a plus symbol, which is associated with medicine. We chose colors from the blue family because of its associations with reliability, responsibility and trust.

The refreshed logo gives the impression of a professional, trustworthy company that creates high-quality products. Once we established the logo, we developed the Strovia look and feel and extended it onto their point-of-sale materials, including various packaging, posters, print ad and informational postcard.

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